Update: 12.09.2023
Last week: 35 week 2023 (28.08.2023 - 03.09.2023)
Last full month: August 2023
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | |||||||||
| WoW | 1 140 | -5.1% | 30.6% | -4.8 | 679 948 | -2.7% | 68.8% | -4.3 | 9.7% |
| MoM | 5 182 | -9.0% | 33.1% | -6.6 | 3 023 283 | -9.2% | 70.9% | -5.6 | 9.1% |
| YTD | 52 012 | -33.2% | 42.8% | -11.4 | 26 780 066 | -27.1% | 76.7% | -5.5 | -15.4% |
| MAT | 80 492 | -27.8% | 44.6% | -8.1 | 39 757 421 | -22.3% | 77.3% | -3.7 | -14.8% |
| KAPSIKAM | |||||||||
| WoW | 15 458 | 1.0% | 2.2% | 0 | 7 970 320 | 1.1% | 2.8% | 0 | 1.2% |
| MoM | 59 744 | 1.3% | 1.9% | 0 | 29 870 945 | 10.9% | 2.4% | 0.2 | -0.6% |
| YTD | 553 550 | -18.3% | 2.3% | -0.4 | 234 737 157 | -17.0% | 2.5% | -0.3 | -5.8% |
| MAT | 920 247 | -13.2% | 2.6% | -0.2 | 377 304 061 | -13.9% | 2.8% | -0.3 | -5.9% |
| MILDRONATE | |||||||||
| WoW | 55 743 | 4.8% | 13.7% | -0.3 | 43 879 469 | 4.8% | 15.7% | -0.4 | 7.5% |
| MoM | 239 955 | 4.3% | 14.2% | -0.9 | 186 683 576 | 6.6% | 16.2% | -0.8 | 10.8% |
| YTD | 1 947 370 | -40.0% | 10.3% | -3.5 | 1 427 165 318 | -25.9% | 12.0% | -2.2 | -19.9% |
| MAT | 3 107 771 | -37.1% | 10.7% | -3.1 | 2 206 289 122 | -14.5% | 12.3% | -0.8 | -18.9% |
| SULFARGIN | |||||||||
| WoW | 2 814 | 4.1% | 0.7% | 0 | 1 591 184 | 7.1% | 1.1% | 0.1 | 0.6% |
| MoM | 13 025 | 0.7% | 0.7% | 0 | 7 151 425 | 3.4% | 1.1% | 0 | 4.6% |
| YTD | 89 392 | -16.3% | 0.7% | -0.1 | 48 467 635 | -10.8% | 1.1% | -0.1 | -2.6% |
| MAT | 126 356 | -22.2% | 0.7% | -0.2 | 69 281 198 | -15.4% | 1.1% | -0.2 | -3.6% |
| VIPROSAL | |||||||||
| WoW | 15 548 | 1.6% | 2.1% | 0 | 5 647 331 | 3.0% | 1.9% | 0 | 1.3% |
| MoM | 67 747 | 0.3% | 2.1% | 0 | 24 118 595 | 0.8% | 1.9% | 0 | -0.5% |
| YTD | 527 928 | -36.5% | 2.1% | -1 | 191 404 480 | -43.7% | 2.0% | -1.3 | -7.1% |
| MAT | 834 230 | -38.8% | 2.2% | -1.2 | 307 352 787 | -43.5% | 2.2% | -1.4 | -7.3% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 52 012 | -33.2% | 42.8% | -11.4 | 26 780 066 | -27.1% | 76.7% | -5.5 | -15.4% |
| KAPSIKAM | 553 550 | -18.3% | 2.3% | -0.4 | 234 737 157 | -17.0% | 2.5% | -0.3 | -5.8% |
| MILDRONATE | 1 947 370 | -40.0% | 10.3% | -3.5 | 1 427 165 318 | -25.9% | 12.0% | -2.2 | -19.9% |
| SULFARGIN | 89 392 | -16.3% | 0.7% | -0.1 | 48 467 635 | -10.8% | 1.1% | -0.1 | -2.6% |
| VIPROSAL | 527 928 | -36.5% | 2.1% | -1 | 191 404 480 | -43.7% | 2.0% | -1.3 | -7.1% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 80 492 | -27.8% | 44.6% | -8.1 | 39 757 421 | -22.3% | 77.3% | -3.7 | -14.8% |
| KAPSIKAM | 920 247 | -13.2% | 2.6% | -0.2 | 377 304 061 | -13.9% | 2.8% | -0.3 | -5.9% |
| MILDRONATE | 3 107 771 | -37.1% | 10.7% | -3.1 | 2 206 289 122 | -14.5% | 12.3% | -0.8 | -18.9% |
| SULFARGIN | 126 356 | -22.2% | 0.7% | -0.2 | 69 281 198 | -15.4% | 1.1% | -0.2 | -3.6% |
| VIPROSAL | 834 230 | -38.8% | 2.2% | -1.2 | 307 352 787 | -43.5% | 2.2% | -1.4 | -7.3% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 1 140 | -5.1% | 30.6% | -4.8 | 679 948 | -2.7% | 68.8% | -4.3 | 9.7% |
| KAPSIKAM | 15 458 | 1.0% | 2.2% | 0 | 7 970 320 | 1.1% | 2.8% | 0 | 1.2% |
| MILDRONATE | 55 743 | 4.8% | 13.7% | -0.3 | 43 879 469 | 4.8% | 15.7% | -0.4 | 7.5% |
| SULFARGIN | 2 814 | 4.1% | 0.7% | 0 | 1 591 184 | 7.1% | 1.1% | 0.1 | 0.6% |
| VIPROSAL | 15 548 | 1.6% | 2.1% | 0 | 5 647 331 | 3.0% | 1.9% | 0 | 1.3% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 5 182 | -9.0% | 33.1% | -6.6 | 3 023 283 | -9.2% | 70.9% | -5.6 | 9.1% |
| KAPSIKAM | 59 744 | 1.3% | 1.9% | 0 | 29 870 945 | 10.9% | 2.4% | 0.2 | -0.6% |
| MILDRONATE | 239 955 | 4.3% | 14.2% | -0.9 | 186 683 576 | 6.6% | 16.2% | -0.8 | 10.8% |
| SULFARGIN | 13 025 | 0.7% | 0.7% | 0 | 7 151 425 | 3.4% | 1.1% | 0 | 4.6% |
| VIPROSAL | 67 747 | 0.3% | 2.1% | 0 | 24 118 595 | 0.8% | 1.9% | 0 | -0.5% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs
MI: Fact Digital Costs
MI Estimated Costs: TV costs