BRAND PORTFOLIO PERFORMANCE

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Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC
WoW	1 140	-5.1%	30.6%	-4.8	679 948	-2.7%	68.8%	-4.3	9.7%
MoM	5 182	-9.0%	33.1%	-6.6	3 023 283	-9.2%	70.9%	-5.6	9.1%
YTD	52 012	-33.2%	42.8%	-11.4	26 780 066	-27.1%	76.7%	-5.5	-15.4%
MAT	80 492	-27.8%	44.6%	-8.1	39 757 421	-22.3%	77.3%	-3.7	-14.8%
KAPSIKAM
WoW	15 458	1.0%	2.2%	0	7 970 320	1.1%	2.8%	0	1.2%
MoM	59 744	1.3%	1.9%	0	29 870 945	10.9%	2.4%	0.2	-0.6%
YTD	553 550	-18.3%	2.3%	-0.4	234 737 157	-17.0%	2.5%	-0.3	-5.8%
MAT	920 247	-13.2%	2.6%	-0.2	377 304 061	-13.9%	2.8%	-0.3	-5.9%
MILDRONATE
WoW	55 743	4.8%	13.7%	-0.3	43 879 469	4.8%	15.7%	-0.4	7.5%
MoM	239 955	4.3%	14.2%	-0.9	186 683 576	6.6%	16.2%	-0.8	10.8%
YTD	1 947 370	-40.0%	10.3%	-3.5	1 427 165 318	-25.9%	12.0%	-2.2	-19.9%
MAT	3 107 771	-37.1%	10.7%	-3.1	2 206 289 122	-14.5%	12.3%	-0.8	-18.9%
SULFARGIN
WoW	2 814	4.1%	0.7%	0	1 591 184	7.1%	1.1%	0.1	0.6%
MoM	13 025	0.7%	0.7%	0	7 151 425	3.4%	1.1%	0	4.6%
YTD	89 392	-16.3%	0.7%	-0.1	48 467 635	-10.8%	1.1%	-0.1	-2.6%
MAT	126 356	-22.2%	0.7%	-0.2	69 281 198	-15.4%	1.1%	-0.2	-3.6%
VIPROSAL
WoW	15 548	1.6%	2.1%	0	5 647 331	3.0%	1.9%	0	1.3%
MoM	67 747	0.3%	2.1%	0	24 118 595	0.8%	1.9%	0	-0.5%
YTD	527 928	-36.5%	2.1%	-1	191 404 480	-43.7%	2.0%	-1.3	-7.1%
MAT	834 230	-38.8%	2.2%	-1.2	307 352 787	-43.5%	2.2%	-1.4	-7.3%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	52 012	-33.2%	42.8%	-11.4	26 780 066	-27.1%	76.7%	-5.5	-15.4%
KAPSIKAM	553 550	-18.3%	2.3%	-0.4	234 737 157	-17.0%	2.5%	-0.3	-5.8%
MILDRONATE	1 947 370	-40.0%	10.3%	-3.5	1 427 165 318	-25.9%	12.0%	-2.2	-19.9%
SULFARGIN	89 392	-16.3%	0.7%	-0.1	48 467 635	-10.8%	1.1%	-0.1	-2.6%
VIPROSAL	527 928	-36.5%	2.1%	-1	191 404 480	-43.7%	2.0%	-1.3	-7.1%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	80 492	-27.8%	44.6%	-8.1	39 757 421	-22.3%	77.3%	-3.7	-14.8%
KAPSIKAM	920 247	-13.2%	2.6%	-0.2	377 304 061	-13.9%	2.8%	-0.3	-5.9%
MILDRONATE	3 107 771	-37.1%	10.7%	-3.1	2 206 289 122	-14.5%	12.3%	-0.8	-18.9%
SULFARGIN	126 356	-22.2%	0.7%	-0.2	69 281 198	-15.4%	1.1%	-0.2	-3.6%
VIPROSAL	834 230	-38.8%	2.2%	-1.2	307 352 787	-43.5%	2.2%	-1.4	-7.3%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	1 140	-5.1%	30.6%	-4.8	679 948	-2.7%	68.8%	-4.3	9.7%
KAPSIKAM	15 458	1.0%	2.2%	0	7 970 320	1.1%	2.8%	0	1.2%
MILDRONATE	55 743	4.8%	13.7%	-0.3	43 879 469	4.8%	15.7%	-0.4	7.5%
SULFARGIN	2 814	4.1%	0.7%	0	1 591 184	7.1%	1.1%	0.1	0.6%
VIPROSAL	15 548	1.6%	2.1%	0	5 647 331	3.0%	1.9%	0	1.3%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	5 182	-9.0%	33.1%	-6.6	3 023 283	-9.2%	70.9%	-5.6	9.1%
KAPSIKAM	59 744	1.3%	1.9%	0	29 870 945	10.9%	2.4%	0.2	-0.6%
MILDRONATE	239 955	4.3%	14.2%	-0.9	186 683 576	6.6%	16.2%	-0.8	10.8%
SULFARGIN	13 025	0.7%	0.7%	0	7 151 425	3.4%	1.1%	0	4.6%
VIPROSAL	67 747	0.3%	2.1%	0	24 118 595	0.8%	1.9%	0	-0.5%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца